projects
print/digital marketing︎︎︎
just for fun︎︎︎
School Neuropsychology Institute
Multi-Channel Campaign Design / Ongoing
Campaign Design / Print / Digital / Events
School Neuropsychology Institute (SNI) is a continuing education provider for school psychologists, approved by NASP, APA, and the New York State Education Department. The core challenge was straightforward but demanding: drive enrollment across multiple programs and courses while maintaining a consistent, credible brand presence across every channel their audience touches.
The work spans the full marketing ecosystem. For digital, I designed social ads for individual course launches including the Post-Graduate Certification Program and a new AI Ethics course, adapting each for platform-specific formats while keeping the brand immediately recognizable. For print, I produced direct mail postcards, half-page trade publication ads, and a retractable banner for conference exhibitions. Each format had its own constraints, hierarchy requirements, and audience context, and the design challenge was making them all feel like they belonged to the same campaign without being identical.
As with most client work, some design decisions were directed by SNI rather than made independently. Certain graphic elements, color choices, and content priorities reflect the client's established preferences and brand comfort level. Working within those parameters while still pushing for clarity, consistency, and visual quality is part of what this kind of ongoing client relationship requires.
A consistent visual language runs through everything: the SNI color system, the icon suite representing each program path, and a typographic approach that balances authority with accessibility, important for an audience of licensed professionals who need to trust what they're reading.
The campaign supported a measurable increase in enrollment, validating that the creative was doing its job across channels.
Working with SNI is a good example of how I approach long-term client relationships: building a flexible system early that can scale to new programs, formats, and audiences without starting from scratch each time.
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Campaign Design / Print / Digital / Events
School Neuropsychology Institute (SNI) is a continuing education provider for school psychologists, approved by NASP, APA, and the New York State Education Department. The core challenge was straightforward but demanding: drive enrollment across multiple programs and courses while maintaining a consistent, credible brand presence across every channel their audience touches.
The work spans the full marketing ecosystem. For digital, I designed social ads for individual course launches including the Post-Graduate Certification Program and a new AI Ethics course, adapting each for platform-specific formats while keeping the brand immediately recognizable. For print, I produced direct mail postcards, half-page trade publication ads, and a retractable banner for conference exhibitions. Each format had its own constraints, hierarchy requirements, and audience context, and the design challenge was making them all feel like they belonged to the same campaign without being identical.
As with most client work, some design decisions were directed by SNI rather than made independently. Certain graphic elements, color choices, and content priorities reflect the client's established preferences and brand comfort level. Working within those parameters while still pushing for clarity, consistency, and visual quality is part of what this kind of ongoing client relationship requires.
A consistent visual language runs through everything: the SNI color system, the icon suite representing each program path, and a typographic approach that balances authority with accessibility, important for an audience of licensed professionals who need to trust what they're reading.
The campaign supported a measurable increase in enrollment, validating that the creative was doing its job across channels.
Working with SNI is a good example of how I approach long-term client relationships: building a flexible system early that can scale to new programs, formats, and audiences without starting from scratch each time.
