print/digital marketing︎︎︎
just for fun︎︎︎
My Care Compass Health
Brand Design / 2023
In crafting the branding identity for My Care Compass Health, a comprehensive oncology patient education system, every design choice was meticulously tailored to resonate with the company's focus on clarity, empathy, and accessibility.
At the heart of this project was the creation of a logo. Drawing inspiration from the idea of a compass, the logo symbolizes navigation through life's health challenges with reassurance and direction. Complemented by a comprehensive brand guide, every element from color palettes to typography embodies the company's commitment to nurturing well-being. I extended this cohesive identity to diverse touchpoints, seamlessly weaving it into website design, printed materials, and digital assets, ensuring a consistent and impactful brand experience across all platforms.
Brand Design / 2023
In crafting the branding identity for My Care Compass Health, a comprehensive oncology patient education system, every design choice was meticulously tailored to resonate with the company's focus on clarity, empathy, and accessibility.
At the heart of this project was the creation of a logo. Drawing inspiration from the idea of a compass, the logo symbolizes navigation through life's health challenges with reassurance and direction. Complemented by a comprehensive brand guide, every element from color palettes to typography embodies the company's commitment to nurturing well-being. I extended this cohesive identity to diverse touchpoints, seamlessly weaving it into website design, printed materials, and digital assets, ensuring a consistent and impactful brand experience across all platforms.
