projects
print/digital marketing︎︎︎
just for fun︎︎︎
E.F. Brannon Furniture
Social Media & Content Design / Ongoing
Weekly Content Design for a Regional Furniture Brand
E.F. Brannon is a regional furniture retailer with a strong local following and a brand rooted in quality, craftsmanship, and home. The work here is ongoing and wide-ranging: weekly blog posts, recurring social content, product spotlights, seasonal campaigns, brand features, testimonial graphics, and style guides.
The creative challenge with a weekly content cadence is consistency without repetition. Every post has to feel on-brand and purposeful while staying fresh enough to hold an audience's attention over time. That means developing a flexible content system rather than designing individual posts in isolation.
The social content spans multiple content types, including product launches, brand spotlights, lifestyle inspiration, customer testimonials, and seasonal promotions, all adapted to Instagram's format while maintaining a cohesive visual identity. The weekly blog adds a content strategy layer, translating product knowledge and home design trends into readable, visually engaging editorial content.
Working within E.F. Brannon's existing brand identity rather than building from scratch presented its own constraints, and finding creative range within those boundaries has been a consistent part of the work over two years.
Weekly Content Design for a Regional Furniture Brand
E.F. Brannon is a regional furniture retailer with a strong local following and a brand rooted in quality, craftsmanship, and home. The work here is ongoing and wide-ranging: weekly blog posts, recurring social content, product spotlights, seasonal campaigns, brand features, testimonial graphics, and style guides.
The creative challenge with a weekly content cadence is consistency without repetition. Every post has to feel on-brand and purposeful while staying fresh enough to hold an audience's attention over time. That means developing a flexible content system rather than designing individual posts in isolation.
The social content spans multiple content types, including product launches, brand spotlights, lifestyle inspiration, customer testimonials, and seasonal promotions, all adapted to Instagram's format while maintaining a cohesive visual identity. The weekly blog adds a content strategy layer, translating product knowledge and home design trends into readable, visually engaging editorial content.
Working within E.F. Brannon's existing brand identity rather than building from scratch presented its own constraints, and finding creative range within those boundaries has been a consistent part of the work over two years.