projects
print/digital marketing︎︎︎
just for fun︎︎︎
As We See It: A Look Into Healthcare’s Future
Editorial Design & Copywriting / Healthcare
ENTRADA challenged its team to think seriously about where healthcare was heading post-pandemic, and this publication was the result. I designed and co-wrote an editorial piece compiling predictions and perspectives from across the company, positioning ENTRADA's leadership as credible voices in the healthcare space.
The design challenge was giving a collection of diverse opinions a unified, authoritative visual identity. Everything had to feel cohesive and on-brand while still giving each contributor's perspective room to breathe on the page.
The publication drove meaningful traffic and social engagement when it launched, and served as a lead generation tool for the company.
