Lacey Hamann

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print/digital marketing︎︎︎
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Visual Identity–Print Collateral / 2020

The goal of Noms is to build dynamic, culturally-enhanced experiences for present-day drifters. With environmental sensitivity more important than ever, repurposing a roadside inn is a great way to reuse existing materials — especially when they come pre-loaded with a clearly defined visual character. I designed the Noms brand identity using inspiration from vintage motels and created a visual system which appeals to modern audiences looking for modern ammenities.

Logo Concepts
Final Logo