print/digital marketing︎︎︎
just for fun︎︎︎
As We See It: A Look Into Healthcare’s Future
Editorial Design & Copywriting / 2020
This editorial was not merely about presenting information but about curating a compelling narrative that would position our company as a thought leader in the healthcare sector while providing valuable insights to our audience. From inception to execution, this project demanded close collaboration and effective communication with multiple teams within our company. Through strategic use of branding elements and cohesive design principles, I ensured that the publication aligned seamlessly with our company's overall brand identity, reinforcing our position as a leader in the field.
We challenged the ENTRADA team to ponder what healthcare in 2022 will bring in terms of trends, changes, and innovation. We saw tremendous shifts during the pandemic – shifts that were accelerated and bring hope that more is possible in our industry. The exercise we undertook as a team was primarily about thinking, not necessarily about the predictions themselves. It was the act of creating diverse predictions that was valuable.
The impact of this publication extended beyond its digital pages, driving measurable results for our company. By establishing our thought leaders as authorities in the healthcare space, the publication garnered significant attention on social media platforms and generated valuable leads. Moreover, it had a tangible impact on our website traffic, attracting a surge of visitors seeking insights and expertise from our organization.
