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Lacey Hamann
Designer

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type specimen poster / 2020
zxx specimen



The typeface dubbed ZXX, and designed by Sang Mung, exploits weakness in recognition software to print messages that cannot be electronically parsed. Based on this concept, I designed a type specimen poster for ZXX. Mun writes: ”Over the course of a year, I researched and created ZXX, a disruptive typeface which takes its name from the Library of Congress’ listing of three-letter codes denoting which language a book is written in. Code ‘ZXX’ is used when there is: ‘No linguistic content; Not applicable.’
The project started with a genuine question: How can we conceal our fundamental thoughts from artificial intelligences and those who deploy them? I decided to create a typeface that would be unreadable by text scanning software (whether used by a government agency or a lone hacker) — misdirecting information or sometimes not giving any at all.”