Medium is the Message — magicalthinkingbox

Medium is the Message
Publication / 2020
This publication design is dedicated to Marshall McLuhan’s The Medium is the Massage. In his essay, McLuhan reveals how the medium, or process, of our time—electric technology—is reshaping and restructuring patterns of social interdependence in every aspect of our personal life. The medium forces us to reconsider and re-evaluate practically every thought and every institution we take for granted.

Through a 50 page monograph ‘the medium’ is explored through 5 different sections, all coded with a color that is prominent in various elements throughout. The challenge of this design was to cohesively reflect the digital concepts within the essay while also honoring the printed format of the publication. Overlapping elements and digitally-drawn graphics flow through the publication to give it a look that worked with every page.

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